شَعَائِرِ

The word the root word شعار for signal/identifying marks, thus it is the word usually used for logos or banners and all things that fall under the symbols or trademarks. It should not to be confused with شعر that means feel, and later one used for poetry. Similar to “مهد” should not be confused with “مهاد” as I have shown in the Name Section. “شعائر” is the plural form of the root.